Branding and Identity is about effectively communicating a company through a small piece of visual information. Different symbols and design elements are important in creating the right tone, depending on the company's style, such as corporate or niche, and the audience they are trying to appeal to.
Taken from BP and O
Harbour Brewing Co by A-Side
Audience: Young adults
The branding for this company is incredibly stylish and quite hip, and the product seems to be aimed at younger adults who are more conscious of design. The mix of modern and more vintage design elements creates quite a luxe looking identity, and is definitely visually appealing.
Privacy International By This is Real Art
Audience: Adults
This is an interesting branding project for a not for profit organisation designed to make people aware of their privacy rights and promote data protection. This is a clever branding because it creates something interactive, but also meaningful to the organisation. The detail of the branding is also seen in the pattern on the business card, with tiny padlocks. I love the logo too, because its such a simple but effective design.
Taken from IDSGN
Myspace
Audience: Young adults, broad audience
This is a rebranding of the logo for myspace, which famously has been struggling against other social networking websites. The newer logo has a smarter use of communication, with the space as an icon as opposed to text, and the typeface has been updated.
Starbucks
Audience: Everyone
Another modernised logo, the design has been simplified so that only the most recognisable part of it is on display, heightening the sense that Starbucks is a universally recognisable logo and a cultural icon.
Taken from Logo Blink
Song Logos by Viktor Hertz
Audience: Adults, music fans
These posters that have created logos from famous songs are witty and fun, and show how effective simple communication can be.
Rio 2016
The Rio 2016 logo has an interesting design, although in comparison to the design for the London olympics it feels quite dated, although maybe more positive and soft in contrast. The bright use of colour and the hand holding symbol communicating the positivity.
Taken from Helvetic Brands
Fused
Audience: Adults, corporate
The logo here has quite a soft and pretty design, despite the impression that it is for a corporate company, which is probably deliberate. The use of the simplified DNA symbol effectively communicates the brand's focus and the muted palette feels contemporary.
Paperboat
Audience: Adults, corporate
In a similar style to the logo above, the branding although obviously for a larger company, feels soft and pretty as opposed to harsh and bold. The symbol is again a clever, but simplified symbol that represents the company.
Taken from Design Ranch
Unforked
Audience: Adults, unisex
The design for this company was clearly concerned with presenting the organic produce and ideals in a fresh modern way, that is communicated through the fresh, neutral colour palette, and the modern sans serif typefaces. There is also an evident use of humour throughout the branding which makes it more appealing to an adult market.
Fervere
Audience: Adults, mainly female
Fervere branding communicates the french artisan feel, through the quite romantic style, using a decorative typeface, cute and quirky illustrations and soft neutral colours.
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