DZINE
From researching the blogs above, product and packaging is a very broad area of design, with numerous approaches designed for specific target audiences. The main purpose of packaging is to appeal to a consumer, and design is a major part of creating the appeal. Approaching the design in an interesting and functional way is key to its success.
Taken from the Dieline
Designed by Fuzzco for Westbrook
The decorative style of the packaging here appeals to a more hip and youthful audience, with bright colours and patterns that reflect the asian influences in a cool, hand drawn style, that offers something different than many other brands.
Designed by Gabriel Lefebvre for Oliver NJ
The design for this CD sleeve successfully explores the possibilities of the media in a fresh way, glowing in the dark, adding an interest to the packaging and allowing the artist to stand out to consumers. The minimal use of text and the dark colour palette create something very cool.
Taken from Lovely Package
Designed by One Darnley Road for Pavilion
Audience: Mainly female, young adults
The design for these tea bags is quite typically feminine with the soft pastel colours, and the use of illustration. The colours also effectively communicate the content of the tea bag, such as pink for berry, green for mint etc. The etched style of the illustrations lends to the 'vintage' style of the design, communicating quite a romantic ideal, creating a product that feels a little more special and stylish.
Designed by Manic Design
Audience: Design Clients/Adults
Part of a promotional pack sent out at Christmas, the concept of the products within the pack are all interesting, fun and unique, and the design is kept simple but humorous to reflect the light heartedness of the content.
From Ambalaj
By Happy Creative Services
The design for this bag is focused on being eco friendly, but also something fun that can draw an interest to the brand. The tag line 'never wasted' is cleverly communicated through the bags extended life as a number of separate products, from the laces used as bag straps to the snakes and ladders mini game which features on the front. It simultaneously promotes eco friendliness as something enjoyable instead of a chore, as well as the brand, communicating an honourable rethink of the brand's ethics.
By Rice Creative
The chocolate brand is clearly aimed at a higher class consumer, which is reflected in the luxe colour palette and the decorative style of the packaging. The use of colour also creates a very exotic feel to the product, which creates an intrigue, making it more appealing to the luxury market.
Taken from DZINE
Designed by WERKCreative
A more stylish and high class design for the brand, which is obviously attempting to promote its presence in a more luxury market. This luxe feel is communicated quite effectively through the black and silver colour scheme, with a minimal aesthetic and use of a sans serif, stylish typeface. The bottle itself also has a minimal amount of information on it, which creates more of an intrigue into the product.
Designed by Turner Duckworth
Turner Duckworth had the task of rebranding the Waitrose essentials, making the products seem more appealing to the customer, which is successfully done by combining effective visuals with a minimal amount of simple text. The photographic patterns add interest whilst also communicating the contents. The typeface used also connotes the britishness of the brand, and also connotes a similar luxury style to the more expensive products available in Waitrose, which gets rid of the stigma of buying cheap.
Taken from BoxVox
Designed by Berik Yergaliyev at Good!
These air fresheners have a very modern design, with the sans serif condensed text that is a popular contemporary design feature. It also utilises the conventional spray can shape in a clever way by using a photographic image of the smell of the air freshener as the top of he can and the lid.
Designed by Amore
The cans main design feature is the playful use of type, that creates a smiley face, conveying the brands identity as fun and light hearted. The colours used are all fresh and modern, reflecting the idea of the refreshment of the product, and the typeface is modern but quirky to try and set it apart.
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