Study Task 7: Samples of Work

Having researched into different methods being used by designers to promote their work, it's clear that the most popular formats for sending samples of work are the fold out poster or a booklet. They are both effective formats as they mean that you can present a large amount of work in something compact, but as it is a popular format it also means that studios will have seen it before, and may be less inclined to look through it. There also seems to be a trend with some of the promotional material to use monotone/duotone images, which may be appealing visually, but it does not present the work how it would look in real life and people may think it is an attempt to make something look better than it does in real life. My favourite mail out is the Made by Six, because it is stylish, well thought out and uses a mix of stocks, colour and imagery to create more interest, and it also appears to be very tactile and could be kept for a long time because of it's quality, which then communicates the quality of the work the studio does.