Evaluation Focus Develop

What is the problem?
Creating the branding for a new Bento restaurant.

What subject/area of study are you focussing on?
Japanese Bento food.

To what depth are you investigating this subject?
I am continually researching into japanese bento boxes, food and restaurant branding to ensure that my work looks as effective and well presented as possible.

What is the form and the amount of research you have to date?
The research I have undertaken has been mainly secondary and internet based due to the fact I cannot access Japanese food directly. I have, however, done a large amount of research on it.

What visual material do you have to work from?
The mood boards I created last week have been informing me, as has research into Japanese visuals, and also restaurant branding.

Is there an appropriate amount of work for the time you have had to develop it?
In terms of design products, I would say I do not have an appropriate amount.

If there isn't why is this?
This is because of my time management and my confusion over my direction on this project.

What is your timescale?
From the 23rd January to the 2nd February to create all ten products ready for print, as I have a print slot booked for the 2nd February.

What is achievable in the time available?
I feel like my products are achievable in the time I have left so long as I make quick decisions and focus on communicating everything in a similar way so that it looks like a set of products.


What methods are using to evaluate the progress of your ideas?
I am using the progress crits as one method of evaluation, and I am also updating my blog with my progress, which I am evaluating as I go.

What are you identifying as areas worth developing further?
The areas I need to work on are packaging and actually communicating the information I have research over this past month.

What are you trying to communicate?
A suitable brand identity for a Bento restaurant.

What audience have you identified?
An audience similar to that of Pret a Manger, young professionals in need of a healthy lunch.

Who are they?
Young professionals of both sexes, who would like to experience a healthy and tasty fast food that is convenient for their busy lives.

What problems have you identified?
Creating the menu has been a problem for me as I do not have a clear focus of what I should be displaying in it. Whether I should have more type or images.

How do you intend to solve them?
I intend to research further into other restaurant menus and then develop my own menu based on the conventions of theirs.

What further research does this require?
Looking into restaurant identities both online and in the library.

Have you moved on from your initial starting point? If so how and why?
Yes, my initial starting point was food, which was too broad. I had looked at japanese food because they are a nation obsessed with it.

What methods are you using to document this development?
I am using my blog to document my progress.

What processes will you need to use to develop your work?
I am using photoshop and illustrator to develop everything I will need to print, and I am also considering screen printing.

Do these processes require workshop access?
Screen printing would, yes.

When do you intend to access these workshops?
I intend to go whenever there is a drop in to work on any products I wish to be screenprinted, which would be from next week.