30 May 2012
28 May 2012
OUGD402 Evaluation
What skills have you developed through this module and how effectively do you think you have applied them?
Throughout this module, I feel that my researching and analytical skills have developed strongly - when I am looking at professional and peers work now, I feel confident that I can critique and analyse their work in a useful and informed manner. By developing my research skills I have also been able to broaden my design knowledge, which has allowed my work in all modules to improve.
A big part of the speaking from experience is learning to understand audiences and solve problems in an effective way, which I feel I have managed to do well, through primary research and considered design, although it of course helped in this module that the audience was really our former selves.
What approaches to/methods of design production have you developed and how have they informed your design development process?
In speaking from experience, my idea has gone through numerous changes, which has meant that I have explored several processes before producing my final resolution. I worked harder to put my ideas onto paper in the beginning stages of the brief, but again during the last few weeks of the project I became more interested in working straight onto the macs for the sake of getting things done. I have explored photoshop and its effects more in this module, and also developed my skills on indesign for creating the double page spread for Eve. I also explored photography more for the double page spread.
What strengths can you identify in your work and how have/will you capitalise on these?
In the whole module, I feel that my strengths have lied within the editorial task, where I interviewed Eve Warren and created a double page spread about her. I enjoy creating editorial layouts, and I feel that the piece I created for it was to a good standard considering my lack of experience in this area. I also feel that my ideas for speaking from experience were strong, and despite the fact that I created a very last minute resolution, I still believe it solved the problem I identified, and was suitable and effective product for the first year audience.
What weaknesses can you identify in your work and how will you address these in the future?
I am always more positive about my work during the design ideas phase, and often create designs that are far too ambitious for the time scale/my budget, which is what happened in the speaking from experience brief - I had several ideas that I felt would be fun and interesting to create, but because of a mixture of my lack of organisation, and the fact that I underestimated what the creation of these would involve, I failed to resolve these ideas and instead had to produce a back up idea at the last minute. In future I need to be more realistic about my ideas.
Identify five things that you will do differently next time and what do you expect to gain from doing these?
1.Create and stick to a to do list to enable me to manage my time better when I have several briefs on the go at once.
2.Research more innovative and experimental resolutions so that I have a broader range of references to inspire my work.
3.Learn to think more realistically about the ideas I am putting across so that I am able to produce something of greater quality.
4.Develop a greater understanding of audiences so that I can begin to produce work that communicates more effectively.
5.Create more design sheets in the beginning stages to hash out my ideas on paper before transferring them to digital software.
Attendance - 5
Punctuality - 5
Motivation - 3
Commitment - 3
Quantity of work produced - 3
Quality of work produced - 3
Contribution to the group - 4
Punctuality - 5
Motivation - 3
Commitment - 3
Quantity of work produced - 3
Quality of work produced - 3
Contribution to the group - 4
What is Graphic Design for? Retail and Promotion
Taken from Retail Design Blog
Rag and Bone Madison Avenue
Audience: Young adults, unisex
The retail space that has been designed to reference the spaces previous use as a bank, which creates a USP for the brands flagship store. The space has clean lines, lots of bright open space, but also has some quite industrial touches that give the space and the brand more of an edge.
Ben Sherman Concept packaging
Audience: Young adults, mainly male
Ben Sherman has had a rebranding, and the retail spaces, and their products have been designed to appeal to a more stylish and youthful customer. The contemporary classic style has been created by using a stylish typeface, and a minimal colour palette - the foiling on the bag adds to the luxe effect. The idea of a 'shirt bar' also creates an idea that shopping at Ben Sherman is more of a retail experience.
Taken from Inspired Design Blog
Cioccolato by Savvy Studio
Audience: Young adults, mainly female, stylish and wealthy
The design for this retail space is cool, contemporary and luxe, creating the idea that visiting the shop is a unique experience. They have also been quite playful with the design, cleverly creating design features based on the sweets being sold.
Tesco at Goodwood Revival
Audience: Adults, unisex, interested in vintage and retro style
To tie in with its presence at the vintage festival, Tesco opened a shop filled with vintage and original packaging of classic products, which creates a fun, and light hearted atmosphere, and also creates an added experience.
Taken from Design Week
John Lewis Beauty Hall by GP Studio
Audience: Adults, mainly female
The John Lewis beauty hall is meant to attract a mainly female and adult audience, which is done successfully by creating a very grown up, stylish atmosphere, with clean lines and lots of bright white space that means that the beauty products are the main visual interest.
York Roast Co rebranding by Robot Food
Audience: Broad - People of all ages, residents and tourists
The rebranding of this company creates a balance between something quite heritage and classic, and a more modern space that allows it to compete as a modern food brand. The black and gold palette creates a sense of luxury and heritage, and the seating area blends a retro and modern style that is visually appealing.
Taken from Retail is Detail
Starbucks Amsterdam Store
Audience: Everyone
The design for Amsterdam's flagship store is very conceptual, and the main design focus appears to be wood everywhere, which looks quite cool, and also warming, which makes it an inviting atmosphere which is obviously a requirement of a chain like Starbucks. With chains, they are also aware that they need to create a space that feels personal instead of generic, to keep up with the smaller cafes that are often deemed trendier.
Sprmrkt
Audience: Hip, young adults
Sprmrkt has a very strong, cool contemporary design, which allows the clothes they are displaying to be the main focus of the consumer. The atmosphere is quite industrial and clinical, which is successful in making the space feel maybe grander and more individual than many shops, but could also be quite alienating to some.
Taken from BP And D
H and M Pop Up Shop
Audience: Young adults, females, fashionable
Cross promoting both the film The Girl with the Dragon Tattoo, and H and M's jacket range, this pop up shop has a vibrancy to it that creates an interest in the consumer to interact with it. The bold use of colour works well against the black jackets and also makes the environment more attractive to a younger female audience.
Mosch Mosch
This is an asian restaurant which is reflected and communicated effectively in the presentation of the space. The use of wooden tables and chairs in very strong geometric shapes focus on the clean lines of asian decoration, and the use of orange and fresh bright colours communicates the freshness of the food.
What is Graphic Design for? Editorial and Publishing
From researching and viewing the websites I have presented, I would identify editorial and publishing as a way of presenting a large amount of both written and visual content in a format that communicates it in an organised form. The content is often created for commercial purposes, and so the design must be visually interesting in order to attract its desired audience. The scope for experimentation in editorial and publishing is totally dependant on the audience being targeted, but with publications aimed at the design conscious, as many of the examples I have researched are, there is evidence of innovative and exciting editorial layouts.
Taken from September Industry
Printed in Magazine
Audience: Young, Cultured, Interested in Design.
The editorial of this publication reflects a more post modern aesthetic, which is evidenced by its varied exploration of layout, image, and it's disregard for order and a formal grid system. This style of design has been cultivated to attract a more youthful and hip audience, particularly interested in design, and there is a sense of wit and humour in the content, which is being successfully presented to the audience via the design, which doesn't take itself too seriously.
Ken Leung for Icon Magazine
Audience: Adults interested in design and architecture
As one of the world's best architecture and design magazines, it is important to display that reputation for design within its editorial, but with a high reputation comes a larger readership, which means that the layout design is more classic and simple, which makes the magazine feel refined and contemporary. The simple layout does have some visual interest added to it by the use of different sized columns, and the large, high quality images represent the main concern of the magazine, which is design.
Taken from Published by Process
Process Journal 6
Audience: Adults, Designers/ People interested in design
Process Journal is a quarterly publication that celebrates the work of australian designers. The design of the publication has been created so that the images and visual content take priority, with minimalist layouts containing very little text and uncluttered pages with a large amount of negative space, obviously allowing the work to speak for itself. It looks simple and beautiful, with a confident and considered design.
Process Journal 4
Audience: As above - adults, designers/those with an interest in design
Another issue of the Journal, which again is concerned with the visual content to a higher degree, which is evident in the use of large, high quality images, to create an impact and celebrate the works on display.
Taken from Mag Culture
Kasino Creative Annual
Audience: Young adults, designers.
This is a very interesting design and concept for the publication - using humorous and iconic references about the internet and cleverly incorporating them into the format of the publication means that the reader will be intrigued by it. The editorial has a very simple and quite post modern aesthetic, which appeals to the youthful design audience.
Gratuitous Type Magazine by Elana Schlenker
Audience: Young adults, designers.
From the images shown, although the style of the magazine is quite clearly meant to be experimental, there is a seemingly systematic approach to their editorial design, with the image on one side and the text in a small column on the other, however this could be the only 2 pages where this layout is displayed and I could be horribly wrong. It's still attractive and feels fresh, with large bold images that immediately grab the audiences attention and celebrate the work and visuals.
Taken from The Magaziner
Afterzine by Hamish Robertson
Audience: Adults/Designers and those interested in Design
This is very strong front cover for the magazine, which creates an immediate impact, drawing the viewer in. The small use of a bold, beautiful colour creates something unexpected and adds a visual interest which is partly responsible for attracting the readers attention. The layout is also beautiful, and attracts a classy, more adult designer audience.
Journal De Nimes by Tenue De Nimes
Audience: Young adults, possibly more male than female
Again, the use of a bold colour set against black and white photography creates a strong and great impact that attracts an audience, and the luxe contemporary feel of the publication is reflected in the use of stylish typefaces and a strong geometric grid.
Taken from NasCapas
The Village Voice
Audience: Young adults
The Village Voice takes a slightly different design approach to the other publications I have looked at, and there is more textual information alongside the large visual to attract the audience. It creates a strong impact, which it needs to reflect the fact that they are attempting to address a serious issue. The illustration style is effective in communicating the content in a bold way, and despite its cartoonish style, it still feels like quite a serious and strong image.
Collect Magazine
Audience: Young Men
The photographic image that covers the publication's front is strong and forthright, and the main focus and draw of the magazine, and is juxtaposed by the design of the header, which gives it more of a youthful design edge. The small text helps it from looking too cluttered, and overall, the design is attractive and contemporary, and most likely aimed at men.
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